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Tropicana announces orange juice price hikes

Foodnews - 03/09/2011

TROPICANA is to increase its orange juice prices by 4-8%, due to cold weather reducing supply from Florida's citrus groves. Tropicana is the largest buyer of Florida's fruit and juice.

This follows price increases announced earlier this year by Coca-Cola, on its Minute Maid juice brand (FOODNEWS 28 January).

The company said that it is coping with two extreme freezes, the coldest December on record and a smaller-than-expected crop for the second year in a row.